Walk me through the insight you discovered about the most common items stolen in market stores, such as women's items and lipsticks.

S – Situation: While working with a retail client, I noticed a high rate of shoplifting in their market stores.

T – Task: My goal was to identify which product categories were most frequently stolen to help the client reduce losses.

A – Action: I collected theft incident logs, categorized the items, and performed a frequency analysis. I discovered that women's cosmetics, especially lipsticks, were the top offenders. I presented a data‑driven report and recommended targeted security measures such as better lighting, CCTV placement, and staff training.

R – Result: The client implemented the recommendations, and over the next quarter the theft rate for those items dropped by 35%, saving the store thousands of dollars.

Additionally, I set up a dashboard to monitor theft incidents in real time, allowing store managers to respond quickly. I also collaborated with the marketing team to create awareness campaigns that deterred potential shoplifters. The combined efforts not only reduced losses but also improved customer trust and store reputation.